For distributors selling pain relief cream products, effective marketing is key to increasing retail sales. These proven techniques will get these fast-acting pain remedies into more consumer hands:
- Tout Fast-Acting Benefits
Pain relief creams work quickly to alleviate aches and discomfort – usually within minutes of application. Highlight this rapid relief in marketing materials with messaging like:
Feel Relief in Just 5 Minutes!
Fast-Acting Pain Relief Cream
Quick & Effective Pain Management
Consumers want fast pain relief after exercise, long work days, or arthritic flare ups. Play up this instant gratification.
- Focus on Lifestyle Uses
Show consumers using the creams as part of an active lifestyle with messaging like:
Keep the Pain Away During Your Workouts
Stay Loose on the Golf Course
Hike Pain-Free with Soothing Relief
This branding plays up the creams’ use for sports, exercise and everyday strain.
- Share Customer Testimonials
Social proof goes a long way. In ads and promotions, share rave reviews from real customers describing how the pain relief cream helped their knee pain, back ache or other issues. This adds credibility. - Influencers and Sampling
Work with social media influencers related to fitness, health and wellness. Provide them samples and discounts for review. Sampling at local gyms, yoga studios and running stores also builds local buzz.
The right mix of messaging, branding and exposure helps maximize interest and sales of topical pain relief items. Position the creams as the go-to solution for active consumers seeking swift relief from aches and soreness.
